View the full Brand Finance Middle East 150 2025 report here
New Brand Finance data reveals that Aramco remains the Middle East's most valuable brand while ADNOC grows. Saudi Arabia and the UAE remain as dominant players in the region’s brand rankings; Saudi Arabia leads with a combined brand value of USD112.4 billion, followed by the UAE at USD86.0 billion.
Key highlights include:
- e& is the first Middle Eastern brand to be recognised as the world's fastest growing brand value, following a 701% increase to $15.3 billion driven by consolidation of its brand architecture
- Brand to watch: ROSHN GROUP emerges as regional real estate leader with bold multi-asset strategy and giga-projects contributing to vision 2030
- AAA rated brands: stc, Al Rajhi Bank, and QNB lead as the Middle East’s strongest brands
- Top brand guardians in the Middle East: Leadership drives transformation and sustainability
Andrew Campbell, Managing Director, Brand Finance Middle East commented:
"As the Middle East continues to evolve economically and brand-wise, the region’s leading brands are positioning themselves for long-term growth. The push towards digital transformation, sustainability, and economic diversification will further solidify the region's position as a global leader in innovation and development."
