11.00 - 15.30 CET
David Haigh, Chairman and CEO of Brand Finance, will be joining a series of panel discussions at the Institute for Real Growth (IRG) Summit in Cannes 2025, taking place during the lead-up to the Cannes Lions Festival.
The sessions will be held on Sunday, 15th June, starting at 11:00 AM CET, in a carousel format comprising three one-hour discussions.
The panels will focus on the themes of CMO/CFO Collaboration and Humanized Growth, covering the following key topics:
David Haigh will be joined on the panels by Robert Tas, Partner at McKinsey & Company, and Marissa Jarratt, Executive Vice President and Chief Marketing and Sustainability Officer at 7-Eleven. The discussions will be moderated by Aljan de Boer, Community Director at IRG.
For more information or to register your interest in attending a session, please email: events@brandfinance.com.
The IRG helps CMOs and other growth leaders drive more humanized growth for their organizations. Growth that addresses the needs of Colleagues, Customers, Communities, and the Capital markets. We host senior leadership programs, events, and webinars around the world. Watch this video to find out more.
David is the Chairman of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.
David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.
David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.
David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).